Growing trend for Dry January

Lucy Kennedy envisioned at the launch of the Heineken ® 0.0 Dry January project as the brand name stunned passers-by in Dublin city at an interactive billboard.

New study from Heineken ® 0.0 reveals an expanding variety of Irish adults joining Dry January this year (70% of Irish grownups).

Heineken ® 0.0 brand ambassador Lucy Kennedy imagined at the launch of the Heineken ® 0.0 Dry January campaign

Heineken ® 0.0 provides Irish customers with the option to go non-alcoholic without jeopardizing on a high quality beer experience.,

Heineken ® 0.0 brand name ambassador Lucy Kennedy visualized at the launch of the Heineken ® 0.0 Dry January project Pics Michael Chester

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